Made from nine incredible natural extracts and cold pressed oils known to have a molecular structure small enough to penetrate the hair shaft, making hair healthier and more lustrous.
Contains Hairy Basil Root, which helps protect and repair collagen, reinforcing the dermal structure on your scalp and strengthening your hair.
A potent hair oil with Hairy Basil Root, from Ayurveda’s principle herb, Holy Basil, reverently referred to in Sanskrit as the ‘incomparable one’. It’s not the basil you put in your pasta sauce, it’s the root of the basil plant transformed in a Swiss lab to produce high amounts of its active compounds, which make it grow little shoots — which is why we call him ‘Hairy’!
A potent hair oil with Hairy Basil Root, from Ayurveda’s principle herb, Holy Basil, reverently referred to in Sanskrit as the ‘incomparable one’. It’s not the basil you put in your pasta sauce, it’s the root of the basil plant transformed in a Swiss lab to produce high amounts of its active compounds, which make it grow little shoots — which is why we call him ‘Hairy’!
What's the ritual?
Strengthening Hair and Scalp Massage.
Hair
Apply to dry hair at least 30 minutes pre-washing.
The oils in the Ultra Luxuriant Hair Elixir soak into your shaft and prevent your hair from absorbing more water than it needs, thereby reducing breakage and increasing shine.
Distribute oil throughout the hair, with a wide-toothed comb if necessary, but focus on the ends and the top layer of your hair as these are most exposed to the elements and are typically the most porous.
Scalp
Use a few drops to massage your scalp to improve blood circulation, which brings nutrients to the scalp and nourishes the hair from its roots.
Focus on massaging these Ayurvedic marma (vital energy) points, using all ten fingers to massage to and from the points from both sides of your head.
If you can, massage for a few seconds while bending from the waist with your head upside down to get more blood flowing to your hair follicles.
What's in it and why?
Key ingredients for the scalp:
Hairy Basil Root. There’s a reason why Indian ancients worshipped the Holy Basil plant twice a day. Its essential oils and phytonutrients make it an almost miraculous herb with incredible healing properties. Within our Ultra Luxuriant Hair Elixir, it stimulates hair papilla cells, rejuvenates the scalp and makes hair fuller.
Amla is a super food. It’s nature’s richest source of vitamin C with approximately 20 times the vitamin C content of oranges and almost twice the antioxidant power of acai berry. All amazing at strengthening hair right from the roots and preserving its natural colour and lustre.
Gotu Kola (Brahmi) contains phytochemicals including beta-carotene, camphol and campesetol, and is a source of the minerals calcium, magnesium, manganese, phosphorus, potassium, selenium and zinc as well as vitamin C, B–1, B–2 and B–3. Gotu Kola stimulates microcirculation, which enables greater oxygen and nutrient intake by the follicle, thereby enriching its growth.
Bhringraj is a wonderfully rejuvenating herb, with antioxidant properties which protect against the ageing process. It’s known to promote healthy hair, and prevent hair loss and greying.
Vetiver has both healing and regenerative properties, which stimulate collagen production and improve the dermal structure of your scalp thereby nourishing the hair follicle.
Key ingredients for the hair:
Coconut Oil is the richest natural source of medium chain fatty acids (MCFAs), special types of fatty acid with antibacterial and antimicrobial properties that also nourish the scalp and hair. Its molecular structure allows it to penetrate hair in ways that other oils can’t.
Sweet Almond Oil is bursting with Vitamin E, monounsaturated fatty acids, proteins, potassium and zinc and a host of vitamins that your hair needs. Although its in the hair not scalp section, we’ve found it gets rid of cradle cap far better than any of the chemical shampoo treatments that our pediatricians recommended.
Moringa Oil is rich in the phytonutrients your skin loves, Moringa seed oil strengthens hair by delivering important minerals and vitamins to the hair follicles.
Sesame Oil is a warming, nourishing oil rich in fatty acids, including linoleic acid, and vitamin E, D and B complex as well as minerals that strengthen hair. We use it because sesame oil’s warming properties balance the cooling effects of coconut oil.
